GFK Retail and Technology figures show Android’s share in the UK mobile contract market grew from three per cent in the first quarter of 2010 to 13.2 per cent in the second quarter, or a huge 350 per cent increase in sales of Android phones. Though impressive, it might not be a surprise considering the push that manufacturers such as Samsung, HTC and Motorola have made on Android-based smartphones. Also, Android phones had only Apple’s Iphone 3G and 3GS at the same period.
Overall, phones with an advanced OS have continued to grow, with people still inclined to sign up for expensive long-term contracts, even though by the end of those, they’ll likely be in agony as they see people with new phones with the latest technology.
In the first quarter of 2010, Smartphones accounted for 55 per cent of the contract market compared to 66.7 per cent in the second quarter. And the latest monthly figures show that with the launch of the iPhone4, the contract market boosted by 73.5 per cent.