Well, it’s true! HTC had representatives outside Samsung‘s launch event at Radio City Music Hall in New York City handing out snacks.  As reporters and others waited to get into the hall, they had a chance to play with the HTC One. Cool!

In an AllthingsD interview, HTC President Jason Mackenzie said:

“For us it’s a good opportunity to let people compare real-time, we have the best smartphone in the world right now, and we want to seize the opportunity to get it into as many hands as possible.”

“We’ve got to compete” Mackenzie added. “These two products will spend their product life in market together.”

The HTC One is HTC’s 2013 Android flagship, HTC One improves in four major areas – camera quality with a new BSI camera with optical image stabilization and UltraPixel technology, a premium metal unibody design, a new simplified HTC Sense Android experience and enhanced stereo sound. The HTC One also features a 4.7-inch 1080p full HD display and is powered by the Snapdragon 600, a quad-core chip, up to 40% more powerful than the Snapdragon S4 Pro.

The so-called UltraPixels can capture around 200 percent more light. Compared to 13MP smartphone cameras with 1.1 micron pixels, the 2.0 micron pixel captures 300 percent more light, according to HTC. To capture even more light, the HTC One’s camera has an f/2.0 aperture, the largest of any current Android smartphone. It supports ISO from 100 to 1600.

According to the Taiwanese company, the HTC One will go on sale after March 15 2013 which got over 85 carriers from around the world on board. Price isn’t revealed yet, but a guesstimate price will go for roughly $600.

*picture courtesy of: Rosa Golijan/G+