APPS
Now Reading
Facebook News Feed New Algorithm for Pages
0

Facebook News Feed New Algorithm for Pages

by Bon Francisco Talampas, Jr.January 22, 2014

Facebook said that it will implement new formula behind News Feed. Facebook News feed will show fewer text-based status updates from Pages, but will serve more text-based status updates from users.

The update came out after a series of experimentation made by Facebook itself, according to Chris Turitzin, Product Manager, News Feed Ranking, Facebook learned through testing that, the more simple, text-only status updates people see, the more they share. In fact, the initial test resulted in an average of 9 million more status updates written every day.

“Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types” Turitzin said.

So what should Page administrators do to make up for the traffic?

According to Facebook, the best way to share a link after this update will be to use a link-share, so it looks like the one below.

“We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

Page administrators should now avoid posting text-based status as shown below


Facebook added, “In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video”.

(Source: FB Newsroom)

What's your reaction?
Thumbs up!
0%
Cool
0%
Happy
0%
Laugh
0%
Sad
0%
Angry
0%
Gun
0%
About The Author
Bon Francisco Talampas, Jr.
Bon Talampas, Jr. is a computer engineer, a former member of a technical team that supports a leading health care company. Prior to his stint abroad, he worked as an IT specialist and a university lecturer. Bon also holds an MBA. And aside from being a computer geek and DOTA fanatic, he spends most of his idle hours in blogging and photography. You can also read more about him at www.bonistation.com.

Leave a Response