Facebook said that it will implement new formula behind News Feed. Facebook News feed will show fewer text-based status updates from Pages, but will serve more text-based status updates from users.
The update came out after a series of experimentation made by Facebook itself, according to Chris Turitzin, Product Manager, News Feed Ranking, Facebook learned through testing that, the more simple, text-only status updates people see, the more they share. In fact, the initial test resulted in an average of 9 million more status updates written every day.
“Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types” Turitzin said.
So what should Page administrators do to make up for the traffic?
According to Facebook, the best way to share a link after this update will be to use a link-share, so it looks like the one below.
“We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”
Page administrators should now avoid posting text-based status as shown below
Facebook added, “In general, we recommend that you use the story type that best fits the message that you want to tell – whether that’s a status, photo, link or video”.
(Source: FB Newsroom)