Microsoft’s Xbox One video game console will go on sale in China this coming September as Microsoft Corp. partners with Chinese Internet TV company BesTV New Media Co. According to reports, Xbox One will be the first gaming console to enter the once-closed Chinese market. China had banned game consoles in 2000 citing negative effect on the mental health of its youth but temporarily lifted the ban in January.
Xbox Chief Marketing and Strategy Officer Yusef Mehdi said that, “Launching Xbox One in China is a significant milestone for us and for the industry, and it’s a step forward in our vision to deliver the best games and entertainment experiences to more fans around the world.”
BesTV is a subsidiary of Shanghai Media Group. Microsoft partnered with BesTV last September to form E-Home Entertainment. Microsoft said in a statement that the tie-up will also kickstart a program to help developers create, publish and sell Xbox One games not only in China but also in other markets where the console is sold.
According to Microsoft, China is full of passionate gamers. The country’s gaming market generated more than $13 billion in 2013, an increase of 38% over 2012 which have mostly played on PCs and mobile phones. On the other hand, Microsoft has sold more than 5 million Xbox One video game consoles to retailers since its launch in November.