In a press release provided by Star Telecom Alliance Resources, Inc. (STAR, Inc.), the parent of smartphone brand Starmobile, announced today the start of its mobile phone production efforts in the Philippines as it starts assembly of 20,000 units of the UNO B208 feature phone in a facility in Calamba, Laguna.
Starmobile is said to be the first Filipino brand to assemble mobile phones locally.
According to Starmobile COO Michael Chen,
Since we started five years ago, it has been the company’s goal to contribute to the local economy and provide employment by assembling phones in the Philippines. Aside from bringing us a step closer to our dream of building up the Philippines an important player in the global tech scene, this will also benefit our bottom line, as it will result in more cost and time-efficient logistics and shipment around the country. In addition, because we will have parts and an assembly facility locally, we expect this to improve our after-sales support for our customers.
While smartphones are more popular than ever in the Philippines, the demand for basic call-and-text feature phones still thrives in the country. Their affordability allows them to be great daily drivers for a large segment of the population, while their focused call-and-text services and compact screens allow them to be very power efficient.
Priced at just only Php599, the Starmobile UNO B208 is a dual-SIM feature phone with an FM radio, camera with flash, expandable memory, flashlight, multimedia playback, and a battery life of up to two days. It is available in red, blue, or black.
Source: Starmobile PR