In a press statement, smartphone brand Vivo announced its agreement with International Federation of Association Football (FIFA) to sponsor the FIFA World Cup for six years, covering two tournament cycles.
As the official smartphone brand to sponsor the FIFA World Cup, Vivo will consecutively sponsor the FIFA Confederations Cup 2017, 2018 FIFA World Cup hosted by Russia, FIFA Confederations Cup 2021, and 2022 FIFA World Cup in Qatar.
Among the many brands in the global smartphone industry, Vivo’s persistent focus on constant improvement was attractive to organizers of the FIFA World Cup.
FIFA’s Secretary General, Fatma Samoura explains: “Football and technology are coming closer by the day, on and off the pitch, and it is a great moment to start a partnership of this nature with the leading global smartphone brand. We are very excited to be working closely with Vivo and are keen to see their involvement in the next editions of the FIFA World Cup and FIFA Confederations Cup.”