Oppo has penetrated well the local mobile industry scene and I think has really mastered the marketing strategy, visibility, engagement, and all other tactics that may call consumer’s attention.
Among brands in PH, Oppo has shown the most aggressive marketing approach, it’s the first one that brought in numbers of sales reps in malls, it’s the first one that literally overrules signages, kahit saan ka tumingin may Oppo. The company has invested so much on its marketing campaign making sure the brand becomes a common household term.
Though the brand has successfully seized chunks of space (I think) from a very saturated mobile phone industry in PH, gaining the momentum is another thing. Cherry Mobile still sits as the top local brand in the country, not mentioning the rising popularity of the blue team (Vivo), which is in parallel move now with Oppo, kung nasaan ang Oppo nanduon narin si Vivo.
It’s not new to us that lots of smartphone brands in PH have ceased operations, competition is really stiff, matira ang matibay talaga. Brand resiliency plays a very important role, and being resilient doesn’t just mean being persistent to stay popular. Design and features should remain the top primacy and must always complement with quality and good after sales support. Building community of users should also be put into placed, it solidifies connection between the brand and its consumers.
Oppo may have already gained its placed in the Philippines, and has undoubtedly produced quality smartphones; it’s my earnest hope that it will continue the hype it started and keep the momentum moving.